Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit, and S. Ramesh Kumar 
 - 11th ed.  (Four color edition.) 
 - India :  Pearson India Edication Service Pvt. Ltd.,  c2016. [Impression 2018] 
 - xxvii,508 p.:  ill., figs., diag.;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8/342  / Sch327c