Clow, Kenneth E., <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications / 
Kenneth E. Clow, Donald E. Baack 
 - 6th edition. 
 - Noida, India :  Dorling Kindersley (India) Pvt. Ltd.,  Pearson Education Inc.,  c2014. [impression 2014] 
 - 455 p. :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical reference and index  
<br/><br/>
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / C626i