Clow, Kenneth E.,
Integrated Advertising, Promotion, and Marketing Communications /
Kenneth E. Clow, Donald E. Baack
- 6th edition.
- Noida, India : Dorling Kindersley (India) Pvt. Ltd., Pearson Education Inc., c2014. [impression 2014]
- 455 p. : illustrations ; 25 cm.
Includes bibliographical reference and index
9789332518377
Communication in marketing.
Advertising.
Sales promotion
659.1 / C626i