Kotler, Philip. <br/><br/>
Marketing for Hospitality and Tourism / 
Philip Kotler, John T. Bowen, James C. Makens and Seyhmus Baloglu. 
 - 7th ed. 
 - Noida, India :  Pearson India Education Services Pvt. Ltd.,  c2018. 
 - 680 p. :  ill., table ;  28 cm. 
<br/><br/>Includes bibliographical reference and index  
<br/><br/>
<br/><br/><label>ISBN: </label>9789332586260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing<br/>Hospitality industry--Marketing
<br/><br/><label>Dewey Class. No.: </label>647.940688  / K8487m