Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 16th ed.  McGraw Hill (India) Edition 2018 
 - New York :  Chennai, India :  McGraw Hill Education (India) Pvt. Ltd.,  [c2013.], 2018. 
 - xxxiii, 638 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789387432321 9387432327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.8/4  / C282i