Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary. (Gary M.).
Material type: 
TextPublisher: New Delhi : Pearson India Education Services Pvt. Ltd., c2016Edition: 15th ed.Description: xxiii, 732 p. : col. ill. ; 25 cm.ISBN: 9789332558472; 9780133084047 (US edition).Subject(s): MarketingDDC classification: 658.8 | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 1 | Not For Loan | 003944 | |
| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 2 | Available | 003945 | |
| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 3 | Available | 003946 | |
| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 4 | Available | 003947 | |
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| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 7 | Available | 003950 | |
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| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 16 | Checked out | 06/06/2024 | 003959 |
| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 17 | Checked out | 02/06/2024 | 003960 |
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| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 25 | Available | 003968 | |
| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 26 | Available | 003969 | |
| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 27 | Checked out | 26/05/2024 | 003970 |
| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 28 | Available | 003971 | |
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| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 31 | Checked out | 09/06/2024 | 003974 |
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| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 34 | Withdrawn | 003977 | |
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| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 41 | Available | 009315 | |
| Book | BAIUST Library General Stacks | 658.8 K8487p (Browse shelf) | 42 | Available | 009316 |
Includes bibliographical references and index.
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
Business
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