Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K
.
Material type: 
TextPublisher: Upper Saddle River, NJ ; Delhi : Pearson, c2016Edition: 7th ed.Description: xxx, 968 pages. ; 24 cm.ISBN: 9789332555693; 9789332555673; 9780136085430 (US Edition).Subject(s): Marketing research | Marketing research. -- MethodologyDDC classification: 658.83
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Includes bibliographical references (p. [907]-946) and index.
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