Business Research Methods / William G. Zikmund, Barry J. Babin, Jon C. Carr, and Mithc Griffin.
By: Zikmund, William G
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Contributor(s): Babin, Barry J | Carr, Jon C | Griffin, Mitch.
Material type: 
TextPublisher: Mason, OH : South-Western Cengage Learning, c2013Edition: Ninth Edition. William G. Zikmund ... [et al.].Description: xxv, 668 p. : ill. (some col.) ; 24 cm.ISBN: 9781111826949; 1111826943.Subject(s): Management. -- Research | Business -- Research | ResearchDDC classification: 658.4/03/072
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| 658.4/03/072 Z648b Business Research Methods / | 658.4/03/072 Z648b Business Research Methods / | 658.4/03/072 Z648b Business Research Methods / | 658.4/03/072 Z648b Business Research Methods / | 658.4/03/072 Z648b Business Research Methods / | 658.4/03/072 Z648b Business Research Methods / | 658.4/03/072 Z648b Business Research Methods / |
Includes bibliographical references (p. 659-665) and index.
Department of Business Administration
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