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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, and S. Ramesh Kumar

By: Schiffman, Leon G.
Contributor(s): Kumar, S. Ramesh | Wisenblit, Joseph.
Material type: TextTextPublisher: India : Pearson India Edication Service Pvt. Ltd., c2016. [Impression 2018]Edition: 11th ed. (Four color edition.).Description: xxvii,508 p.: ill., figs., diag.; 25 cm.ISBN: 9789332555099.Subject(s): Consumer behaviorDDC classification: 658.8/342
List(s) this item appears in: School of Business
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Book BAIUST Library
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658.8/342 Sch327c (Browse shelf) 1 Not For Loan 010985
Book BAIUST Library
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658.8/342 Sch327c (Browse shelf) 2 Available 010986
Book BAIUST Library
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658.8/342 Sch327c (Browse shelf) 3 Available 010987
Book BAIUST Library
General Stacks
658.8/342 Sch327c (Browse shelf) 4 Available 010988
Book BAIUST Library
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658.8/342 Sch327c (Browse shelf) 5 Available 010989

Includes bibliographical references and indexes.

Business Administration.

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