Strategic brand management: building, measuring, and managing brand equity/ Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob
By: Keller, Kevin Lane
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Contributor(s): Parameswaran, Ambi M. G | Jacob, Isaac.
Material type: 
TextPublisher: India: Pearson India Education Services Pvt. Ltd., c2015. [Impresion 2018]Edition: 4th ed.Description: xxix, 586 p. : ill., figs., diag.; 25 cm.ISBN: 9789332542204.Subject(s): Brand management | managing brand equityDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | BAIUST Library General Stacks | 658.827 K281s (Browse shelf) | 1 | Not For Loan | 010990 | |
| Book | BAIUST Library General Stacks | 658.827 K281s (Browse shelf) | 2 | Available | 010991 | |
| Book | BAIUST Library General Stacks | 658.827 K281s (Browse shelf) | 3 | Available | 010992 | |
| Book | BAIUST Library General Stacks | 658.827 K281s (Browse shelf) | 4 | Available | 010993 | |
| Book | BAIUST Library General Stacks | 658.827 K281s (Browse shelf) | 5 | Available | 010994 |
Includes bibliographical reference and index.
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