Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit
By: Zeithaml, Valarie A [author.]
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Contributor(s): Bitner, Mary Jo [Author.] | Gremler, Dwayne D [Author.] | Pandit, Ajay.
Material type: 
TextPublisher: Chennai, India : McGraw Hill Education (India) Private Limited, c2018Edition: 7th ed. Special indian Edition.Description: xxxvi, 582 p. : ill., figs., tables ; 25 cm.ISBN: 9789353160777; 9353160774.Subject(s): Services MarketingDDC classification: 658.8 Summary: "This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 1 | Not For Loan | 010995 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 2 | Available | 010996 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 3 | Available | 010997 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 4 | Available | 010998 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 5 | Available | 010999 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 6 | Available | 011490 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 7 | Available | 011491 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 8 | Available | 011492 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 9 | Available | 011493 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 10 | Available | 011494 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 11 | Available | 011495 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 12 | Available | 011496 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 13 | Available | 011497 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 14 | Available | 011498 | |
| Book | BAIUST Library General Stacks | 658.8 Z372s (Browse shelf) | 15 | Available | 011499 |
Includes bibliographical references and index.
"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
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