Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, Donald E. Baack
By: Clow, Kenneth E
.
Contributor(s): Baack, Donald E.
Material type: 
TextPublisher: Noida, India : Dorling Kindersley (India) Pvt. Ltd., Pearson Education Inc., c2014. [impression 2014]Edition: 6th edition.Description: 455 p. : illustrations ; 25 cm.ISBN: 9789332518377.Subject(s): Communication in marketing | Advertising | Sales promotionDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | BAIUST Library General Stacks | 659.1 C626i (Browse shelf) | 1 | Not For Loan | 011432 | |
| Book | BAIUST Library General Stacks | 659.1 C626i (Browse shelf) | 2 | Available | 011433 | |
| Book | BAIUST Library General Stacks | 659.1 C626i (Browse shelf) | 3 | Available | 011434 | |
| Book | BAIUST Library General Stacks | 659.1 C626i (Browse shelf) | 4 | Available | 011435 | |
| Book | BAIUST Library General Stacks | 659.1 C626i (Browse shelf) | 5 | Available | 011436 |
Includes bibliographical reference and index
Business Administration
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