Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. McGraw Hill (India) Edition 2018 - New York : Chennai, India : McGraw Hill Education (India) Pvt. Ltd., [c2013.], 2018. - xxxiii, 638 p. : col. ill. ; 28 cm.
Includes indexes.
9789387432321 9387432327
Export marketing.
International business enterprises
658.8/4 / C282i
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. McGraw Hill (India) Edition 2018 - New York : Chennai, India : McGraw Hill Education (India) Pvt. Ltd., [c2013.], 2018. - xxxiii, 638 p. : col. ill. ; 28 cm.
Includes indexes.
9789387432321 9387432327
Export marketing.
International business enterprises
658.8/4 / C282i