000 -LEADER |
fixed length control field |
nam a22 7a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-CoBAI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180927104922.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180927t20182013ii a 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789387432321 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9387432327 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BD-CoBAI |
Transcribing agency |
BD-CoBAI |
Modifying agency |
BD-CoBAI |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/4 |
Edition number |
23 |
Item number |
C282i |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cateora, Philip R. |
9 (RLIN) |
1205 |
245 10 - TITLE STATEMENT |
Title |
International marketing / |
Statement of responsibility, etc. |
Philip R. Cateora, Mary C. Gilly, John L. Graham. |
250 ## - EDITION STATEMENT |
Edition statement |
16th ed. |
Remainder of edition statement |
McGraw Hill (India) Edition 2018 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
-- |
Chennai, India : |
Name of publisher, distributor, etc. |
McGraw Hill Education (India) Pvt. Ltd., |
Date of publication, distribution, etc. |
[c2013.], 2018. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxiii, 638 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
Includes indexes. |
526 ## - STUDY PROGRAM INFORMATION NOTE |
Program name |
Business Administration |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing. |
9 (RLIN) |
1206 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business enterprises |
9 (RLIN) |
498 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gilly, Mary C. |
9 (RLIN) |
1207 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Graham, John L. |
9 (RLIN) |
1208 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |