Kotler, Philip.
Marketing for Hospitality and Tourism / Philip Kotler, John T. Bowen, James C. Makens and Seyhmus Baloglu. - 7th ed. - Noida, India : Pearson India Education Services Pvt. Ltd., c2018. - 680 p. : ill., table ; 28 cm.
Includes bibliographical reference and index
9789332586260
Tourism--Marketing
Hospitality industry--Marketing
647.940688 / K8487m
Marketing for Hospitality and Tourism / Philip Kotler, John T. Bowen, James C. Makens and Seyhmus Baloglu. - 7th ed. - Noida, India : Pearson India Education Services Pvt. Ltd., c2018. - 680 p. : ill., table ; 28 cm.
Includes bibliographical reference and index
9789332586260
Tourism--Marketing
Hospitality industry--Marketing
647.940688 / K8487m