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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch and Keyoor Purani.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Purani, Keyoor.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai, India : McGraw Hill Education (India) Private Limited, c2013. [reprint 2017]Availability: Items available for loan: [Call number: 659.1 B4106a] (14). Items available for reference: [Call number: 659.1 B4106a] (1).
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Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, Donald E. Baack

by Clow, Kenneth E | Baack, Donald E.

Edition: 6th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida, India : Dorling Kindersley (India) Pvt. Ltd., Pearson Education Inc., c2014. [impression 2014]Availability: Items available for loan: [Call number: 659.1 C626i] (4). Items available for reference: [Call number: 659.1 C626i] (1).
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