Zikmund, William G.
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. : New Delhi : Wiley India Pvt. Ltd., c2005. [reprint 2018] - xix, 179 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9788126528059
Relationship marketing.
Customer relations--Management.
Customer relations--Management--Data processing.
658.812 / Z647c
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, N.J. : New Delhi : Wiley India Pvt. Ltd., c2005. [reprint 2018] - xix, 179 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9788126528059
Relationship marketing.
Customer relations--Management.
Customer relations--Management--Data processing.
658.812 / Z647c