| 000 -LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-CoBAI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180927120024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180927r20182005ii a 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788126528059 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-CoBAI |
| Transcribing agency |
BD-CoBAI |
| Modifying agency |
BD-CoBAI |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
21 |
| Item number |
Z647c |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zikmund, William G. |
| 9 (RLIN) |
1209 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer relationship management : |
| Remainder of title |
integrating marketing strategy and information technology / |
| Statement of responsibility, etc. |
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| -- |
New Delhi : |
| Name of publisher, distributor, etc. |
Wiley India Pvt. Ltd., |
| Date of publication, distribution, etc. |
c2005. [reprint 2018] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 179 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 9 (RLIN) |
1210 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management. |
| 9 (RLIN) |
1211 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
| -- |
Data processing. |
| 9 (RLIN) |
1211 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McLeod, Raymond. |
| 9 (RLIN) |
1212 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilbert, Faye W. |
| 9 (RLIN) |
1213 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/wiley038/2003544944.html">http://www.loc.gov/catdir/description/wiley038/2003544944.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/wiley032/2003544944.html">http://www.loc.gov/catdir/toc/wiley032/2003544944.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
