Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
By: Zikmund, William G
.
Contributor(s): McLeod, Raymond | Gilbert, Faye W.
Material type: 
TextPublisher: Hoboken, N.J. : New Delhi : Wiley India Pvt. Ltd., c2005. [reprint 2018]Description: xix, 179 p. : ill. ; 24 cm.ISBN: 9788126528059.Subject(s): Relationship marketing | Customer relations -- Management | Customer relations -- Management -- Data processingDDC classification: 658.812 Online resources: Publisher description | Table of contents
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Book | BAIUST Library General Stacks | 658.812 Z647c (Browse shelf) | 1 | Not For Loan | 010710 | |
| Book | BAIUST Library General Stacks | 658.812 Z647c (Browse shelf) | 2 | Available | 010711 | |
| Book | BAIUST Library General Stacks | 658.812 Z647c (Browse shelf) | 3 | Available | 010712 | |
| Book | BAIUST Library General Stacks | 658.812 Z647c (Browse shelf) | 4 | Available | 010713 | |
| Book | BAIUST Library General Stacks | 658.812 Z647c (Browse shelf) | 5 | Available | 010714 |
Includes bibliographical references and indexes.
Business Administration
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